We're a Finalist in the Clean + Conscious Awards 2026
We're proud to share that our Intimate Lubricating Serum has been named a Finalist in the Clean + Conscious Awards 2026 - recognised in the intimate care and sexual wellbeing category.
It's the kind of acknowledgement that affirms what sits at the core of everything we make: that the products we use on our most sensitive areas deserve rigour, integrity and genuine care in their formulation.
About the Clean + Conscious Awards
Now in their eighth year, the Clean + Conscious Awards celebrate exceptional products and purpose-led brands across Australia and New Zealand; recognising those that demonstrate excellence not only in quality and performance, but in health, sustainability, ethics and social responsibility.
This year, over 600 products across more than 130 categories were assessed - spanning beauty, wellness, food, fashion, home and more. Each finalist was carefully selected by a panel of 93 respected voices from across the conscious living space, including journalists, sustainability advocates, health professionals, low-tox educators and ethical business leaders.
The Awards were founded by Emily Fletcher, a therapeutically endorsed optometrist with a background in advanced chemistry, with a clear purpose: to make it easier for consumers to discover products they can genuinely trust, and to celebrate brands creating meaningful impact.
"These finalists represent something so much bigger than products. They represent people choosing to do business differently - prioritising health, sustainability, ethics and positive impact, even when it's not the easiest path." — Emily Fletcher, Founder, Clean + Conscious Awards
What this means for us
At Maebl, every formulation decision is deliberate. Our Intimate Lubricating Serum is designed without compromise - because the vulvovaginal area has a uniquely specialised microbiome that some ingredients simply don’t respect. It’s certified microbiome-friendly, 100% natural, glycerine free, and dermatologist tested for sensitive skin.
Being recognised in the intimate care and sexual wellbeing category also matters to us beyond the product itself. Intimate health deserves to be taken seriously, talked about openly, formulated for thoughtfully, and included in the broader conversation about conscious living. To see it represented here, alongside beauty, wellness and sustainability, feels like a step in the right direction.
What's next
Finalist products now move through final hands-on judging, with winners announced in August 2026. We'll keep you posted.
In the meantime, you can explore the full list of 2026 Finalists at cleanandconscious.com.au/2026-finalists.
