The science of intimate self-care

Your intimate health deserves better.

Evidence-backed, microbiome-friendly care - designed without compromise.

Intimate Lubricating Serum

An award worthy and luxuriously smooth and nourishing lubricant formulated with the delicate vulva area in mind. 

Intimate Refreshing Mist

Scientifically formulated to refresh and hydrate the vulva area on the move. 

  • "The intimate lube has been life changing! Other lubes I’ve tried have been irritating but this one feels nourishing and luxurious. I’m going to be a customer for life. Love it!"

    —O, 39

  • “Maebl is the first lubricant I’ve found where I don’t have to worry about my pH levels being thrown out of whack”.

    —E, 37

  • "Genuinely love these products. The packaging and design of the lube makes me proud to have it on my bedside table rather than hidden away."

    —R, 37

  • "Both great products. I use the mist slightly differently. Ie it sits on the loo for lovely freshness. Also use it as a toner for the face. The lube is great. Love the fact it’s natural. And I can tell the difference."

    —C, 63

  • “Loving the product!! It’s the first time I’ve use an oil based lubricating serum and I’m enjoying the feel of that, it actually feels like it’s kind of “conditioning” my skin whilst lubricating!”

    —M

  • "The refreshing mist is unexpecedly useful in so many places! Ive found it especially handy when out on the boat after a dive as being in a wetsuit all day does all sorts of nasty to your pH, as well as when we’re off camping with limited access to a shower!"

    —R, 37

Unfabled, enabled; be an expert in your intimate care. 

Your vulva and vagina are unique. With an extremely specialised microbiome, routine aspects of everyday life can upset your vulvovaginal flora and acidic pH - such as periods, soap, clothing, sex, antibiotics, and exercise. This can lead to discomfort, reduced wellbeing and even infections like Bacterial Vaginosis (BV) or Thrush.


We exist to offer you the knowledge and means to tune into, take control of, and be an expert in your intimate wellbeing. Explore our collection of resources.


THE UNSEALED SECTION

Enlisting the expertise of heath and wellness specialists to provide you with knowledge, advice, and real stories.


WHAT’S ON THE BACK

Get familiar with our glossary of natural ingredients and how they benefit your intimate wellbeing. 


OUR HOW-TO GUIDE

Why, when and how to use; our step-by-step guides to applying our intimate care products.

The products we apply to our vulvovaginal area can significantly impact its microbiome. Products containing harsh chemicals, strong antibacterial agents, or an improper pH can disrupt the natural balance of microorganisms on our skin. This disruption can lead to dryness, irritation, and, in some cases, an increase in infections like BV and thrush.

 

Microbiome-friendly products, on the other hand, are formulated to respect the natural diversity of the area’s microbiome. These products do not disturb the skin’s pH and avoid stripping away beneficial bacteria, fostering a balanced and healthy environment.

As seen in

Redefining intimate wellbeing

We exist to change the way people think about, talk about, and care for their vulvovaginal area and intimate wellbeing. To empower through accessible knowledge and enable through certified microbiome-friendly care.

Bacterial Vaginosis: A Complete Guide for Women

Health & Wellness

Bacterial vaginosis (BV) is one of the most common vaginal conditions affecting women, yet it is still widely misunderstood and under-explained. If you have BV — or recurrent BV that keeps coming back despite treatment — please know that this is not a hygiene failure or something you have done wrong.This article covers what BV actually is, what drives it, the evidence-based options for managing it (both medical and natural), and how perimenopause and menopause affect the picture — because that connection is rarely discussed.

Read More

Do you really need intimate hygiene products?

Health & Wellness

The conversation around intimate hygiene can feel confusing, if not overwhelming. With shelves full of washes, wipes, sprays and powders all claiming to keep you “fresh”, it’s no wonder people are left wondering: Do I actually need to use these products?

Read more

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