Meet Maebl
We exist to change the way people think about, talk about and care for the vulvovaginal area through our collection of microbiome-friendly, practical solutions and expert, accessible information.
ENABLING PEOPLE TO CONNECT WITH AND TAKE CONTROL OF THEIR INTIMATE WELLBEING
Maebl was founded by Shannon Phillimore who, like millions of people around the world, has struggled with intimate wellness issues for over fifteen years. During that time, Shannon identified a need for well-formulated intimate care in New Zealand, alongside accessible and credible educational resources.
Throughout history, women’s health has been neglected, underfunded and misunderstood, and today we still suffer from centuries of misinformation, shame and sexism. With Maebl as her platform, Shannon hopes to provide solutions to our daily needs and change the perceptions around intimate care and connection.
CORE VALUES
Effective, considered vulvovaginal care.
Microbiome-aware formulations.
Evidence-based education.
Sustainability.
“By unpacking topics like the microbiome, we hope to normalise important conversations and give people tools to take control of their intimate wellbeing.”
Shannon
OUR IMPACT
Find out about our actions to protect and regenerate the ecosystems our natural ingredients are derived from.
